The burger ad is strongly relating the manliness to starving. So...does burger become a type of food representing the masculine? At the beginning, the waiter brings him a delicate meal for him. Then he stands up and starts to sing that "I AM MAN." It is so funny how this ad use food as a category to identify men and women.
The thing that struck me is a song from the 70's, that use to dance too, is reinforcing a 70's sexist attitude--thought there had been progress
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